Imagine a scenario where you invest all your resources in making the best product possible. Your customers love it too. But, you notice that your sales aren’t consistent. What do you think the problem might be?
The problem can be an ineffective logo.
A lot of businesses underestimate the importance of a logo. Doing so can prove to be very costly. After all, your logo is a part of your brand identity. It is via which your customer recognizes your products or communications.
Therefore, it is crucial to spend time in creating the perfect logo. There is nothing wrong with using a logo maker generator or a free logo maker software. A free online logo maker and download might do the trick only if you know what things you must avoid when making choosing your free logo design template, color, and font etc.
Here are some of the features of a bad logo. Try your best to avoid them.
Sometimes when you try to be too creative, things don’t really work out. While you might like the idea of having a detailed and complex logo, this is the biggest feature of a bad logo. When opting for a free logo download, try to choose a simple design. Why? This is because simple design translates well when compressed into smaller sizes. Complex logos lose their meaning and design in the process.
Let’s say you currently sell burgers. Therefore, you create a logo which is a burger. This limits your brand identity to a specific product. If you see the logo of chains like Hardees, McDonalds, and KFC, you would notice that none of them have the product in their logo. This is a smart move. This is because it allows them to expand to other areas as well.
Using stock images
Never make a logo out of stock images available online. After all, your competitors and almost every other businesses use the same platform. This means that your logo might be used by others as well. This is the first step to losing your brand identity. What can you do instead? Simple. Get a graphic designer to make the logo for you.
By ensuring that your logo doesn’t have the above-mentioned feature, you can know that your logo isn’t bad. Does it mean it is good? Maybe. Maybe not. Creating an impactful logo requires extra effort and research. Do it and see the difference.
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— Ginger Egg (@gingereggdesign) 12 de marzo de 2018